Contingency Plan

Locations:



Parsloes Park- Dagenham

Above is the location we decided to use for our music video- Parsloes Park. This is because it is a local park that is hardly occupied during the hours we want to film meaning it is less likely for us to be distracted by school kids playing and running around. Although a downside of this location is that we may have people walking their dogs, this park is always free and available to us in which no permission is required for filming. We felt as though the lighting would be good as we would be filming during day time and our artist would demonstrate that he is stranded outside.

However, as it is Winter, the chances of it raining or snowing is quite high. Therefore, for our contingency location, we have decided to use the drama studio and the music room which is indoors and is unlikely to be in use during the hours we want to film which is not during lessons or exams.

 

Risk Assessment:

Dangers	Person/s in danger	Possibility level of hazard		Severity of outcomes	Hazard level			Procedures to be taken control risk .	Prepared to take risk
Liquid substance falling on camera	Cameraman/Actor	2		9	3			Don’t allow any liquid substance in the filming area.	Yes
People tripping on wires	Cameraman/Actor	5		7	6			Tape the wires down to the floor in bright colors so everyone is aware of it.	Yes
Power cut	The equipment	1		5	5			Make sure everyone has a torch on them then that way we will just have to work with the little lighting we have. Because our music video is going to have a edgy side to it, it will look alright.	Yes
When traveling, equipment getting lost	The equipment		3	9		5	Only take the equipment needed with us when traveling.		Yes

 

Filming

Thursday 13th December 2012

Today was our first day of filming and unfortunately, we wasn't able to use our original location which was Parsloes Park because it was raining during the hours we all planned to meet and film.  Consequently, we managed to film the climax of our music video in the music room.This went well because we used all of the props that we planned to use and also had a band involved in the video as a bonus which made it look more realistic. However, we felt as though we needed more energy from our actor. The lack of energy is understandable because there were other people besides our group watching him perform, which may have made him feel uncomfortable and a bit nervous although he said he weren't. Therefore by just our group being there tomorrow, we hope to get more enthusiasm from him when filming the rest of the track, especially at the chorus where it consists of yelling.

Friday 14th December 2012

Today was our second day of filming. I feel as though today was good because we managed to get a lot more things done such as filming the rest of our music video using the second location that we planned. It seems that our actor was more enthusiastic and energetic and I took part in a few shots of the music video which the group and I thought may be of good use to it.  However, the downside of today is that the camera took quite long to focus as a result of the lens being quite dirty. This made some of our footage blurry; nevertheless, this is why we chose to film a couple of days before the deadline, in circumstances like this where we may need to re-do some of the shots.

CONCEPT

Freytag's Theory:

Freytag argues that all stories start off with a setting a scene- known as the Exposition. 

Then, the Rising Action takes place; when the story develops a problem/dialemma which is built towards the climax. Next, is the Climax which is the turning point and the highest intensity of the story either emotionally or through action.

After this, its the Falling Action of the story where tall the are mysteries are trying to being solved and they are finding solutions to things. Lastly, its the Resolution/Denouement, where all the mysteries are finally solved and most of the time justice is served.

A good example of Freytag's Theory is the unforgettable movie 'Titanic'.

Beginning- everyone's on ship happily

Rising Action- development of relationship between Rose and Jack

Climax- The ship crashes

Falling Action- Rescue boats came out, people die, Rose survives

Resolution/Denouement- The search for the necklace was pointless because Rose had it all along.

Narrative Pitch:

This is the narrative pitch that me and Junior produced in terms of what our music video is going to be based on. In our music video, although the music video is originally meant to be a serious love song, we decided to add a fun and crazy element to it.
 

The narrative pitch for our selected music video “Its Not Your Fault” is going to be a Male Artist expressing his feelings for a girl in “rocky” sort of way. He feels as though this is the best way to express his regrets for his previous girlfriend who he had mistreated. The phrase “its not your fault” dominates the song in terms of being in the chorus quite alot, and therefore emphasizes his regrets for his domestic abuse it caused for his girl friend.  He would demonstrate his love for the girl in various ways throughout he music video through his facial expressions and body language.

 

Our market research illustrates that women listen to electric music most, therefore appealing to them to buy this track, it is likely that women who listen to music videos may have been a victim of an abusive relationship therefore the song would relate to them personally making them feel as though they have found favor, this I mean in terms of them not being the only woman in the world going through this. In a way it could also inform them that not all men want to do what they do, therefore men could also listen to this song and allow them to realize what they are doing is wrong. Although mainly women listen to our chosen music genre “Electric” men also do listen to this music genre as well, this means that men who are physically abusing their partner would allow them to realize what they are doing is totally wrong, this is based on the fact an artist in their favorite music genre has expressed their own regrets and would allow these men to re evaluate themselves.

 

Story Board:

 

Costume:

Our actor would be dressed in a rocky sort of outfit. This could be a punky top and trousers, more likely to be a black colour.
                                                                                                                                                                                           

This is on the left is evidence of us seeking permission to use the music video from the band 'AWOLNATION' which is commonly known as copy right permission. This is crucial because  using the track from the music video without consent could be considered as theft and we could get in serious trouble for it and possibly get sued for it

Why Music Videos are Produced

click on the link below to get a better view
<iframe src="https://docs.google.com/file/d/0BxVO5VT1gIq2V2ZRNXhTTUZScUk/preview" width="640" height="480"></iframe>

Story Boards

Monday 3rd December 2012

In today's lesson, we learnt about 2-Column Story-Boarding. I feel that this method is more effective that the modern day story boarding because it is less time-consuming as sketches of pictures are not needed. It has clarity and simplicity as there are only 2 columns that could be filled with as much information as you want however it has to be easy to understand and not too complex.


We also thought of things of what we feel makes a good-quality story board;

Features of good-quality Story Boards; 

• Has to be part of narrative idea
• Clear shot angles/distance
• Movement of camera/actor
• Shot length specified
• Sound could be included
• Lighting could be included
• SFX could be included
• Has to be realistic
• Storyboard the whole sequence
• Action of shot has to be clear/whats happening 

Secondary Research

For our secondary research we wanted to find out why the people from our focus groups were attracted to their favourite music artist such as Kelly Rowland, Adele and Lady Angelo.

Since secondary research already exists, I visted some websites in order to find this out.

People like Adele because;

• She has a strong tone to her voice
• She "keeps it real"
• She sings with passion
• Her lyrics have true meaning eg. "Rolling in the Deep"
• Her lyrics relate to people's lives
• Her music is interesting and somewhat unique
• Her music is catchy
• Looks like a humble, mature woman

People like Kelly Rowland because;

• Shes fun and energetic
• She has "swagger"
• "I started to like her from when she became a judge on the X-Factor"
• Great personality
• Love her music very seductive
• She's very attractive- went nude for the magazine Vibe Cover
• I love her different hairstyles

From this data we could try and represent our artist in the best way possible. We could make sure they take some vocal lessons in order to get a strong tone to their voice like Adele. We could ensure our artist has a great personality so that viewers wouldnt be bored and and gain interest in the music through the love of the artist. The more likeable a music artist is, the more likely people would be fascinated by their lifestyles and the music they produce, they are more likely get many fans and viewers.

FOCUS GROUP

1) Why do you watch music videos?

Response 1

"They make me calm, they make me like want to dance, its too live."

Response 2

"Because ermm… I want to know what its really about. It will make me get an idea of what is actually going on."

Response 3

"Ermm... i watch music videos because i am aspiring to be an upcoming artist "

Response 4

"It helps me connect with the artist."

2) What helps you connect with the artist?

Response (4)

"Their style, in terms of ermm… dress sense and make up."

3) On average what time during the day do you watch music videos?

Response 1

"Late at night around 6 – 12"

Response 2

"Late at night as well “Around what time?” said by focus group conductor… Around 9 – 12… Replied responder 1."

Response 3

"Ermmm…. About seven I think."

Response 4

"From 10 because that’s when the good stuff starts."

4) What attracts you to music videos?

Response 1

"Body"

Response 2

"Comedy"

Response 3

"Romance

"
Response 4

"Errrr…. I actually don’t know but I don’t really like special effects I am not a child “All Laughs”

5) What music genre do you like and what attracts you to that music genre?

Response 1

"Anything Catchy, apart from rap"

Response 2

"Catchy Music"

Response 3

"Country because errr I don’t know it make me relaxed and just chilled out"

Response 4

"Electric because erm.. Its got a good beat to it and its great"

6) Who’s your favourite artist?

Response 1

"Kelly Rowland"

Response 2

"Lady Angelo"

Response 3

"Adele"

QUESTIONNAIRES

 

• Above is evidence of the questionnaires that were distributed to people.  From the questionnaires, there are a mixture of both genders as they were given to 5 males and 8 females. They were deliberately distributed to both genders in order to make the research more reliable as we would have views and opinions of both parties. However, as there are not an equal amount of both genders, this could be seen as a weakness to our research as the results of the questionnaire may not be fair. This could make the research less representative.

• Moreover, the questionnaires were distributed to people of mixed ethnicities. This would make the research more valid than if it was given to people of the same ethnicity. This is because people of the same ethnicity may share similiar views and opinions.

100% of males were between the ages of 17-19 and only 50% of females were between the ages of 17-19 and only 10% of females were 26+. This could make our research less representative because we wont have much quantitative or qualitative data of those people above 26 as there are no males of this age group.

Planning

Monday 26th November 2012

In today's lesson we discussed the dead lines for the filming which is Wednesday 19th December 2012. Therefore we talked about two days which are suitable for us to film in which we decided on  Thursday 13th December and Friday 14th December. These days were chosen as a group because it is more likley to be convenient for all of us to meet up.

In order to plan ahead, we came up with possible dates that our planning is likely to be done by;

Copyright Permission - 29th November

Storyboarding - 7th December

Locations - 7th December

Contingency Locations - 7th December

Narrative pitch - 7th December

Casting - Monday 10th December

Risk Assessments - 10th December

Location Recce - 10th December

First day of filming - 13th December 2012

Second day of filming- 14th December 2012

Research Plan

Friday 16th  November 2012

Today we had a group discussion about the research we would be doing in order to find out who the target audience of our music video is. We identified that the gene of the music video is 'electronic'. Therefore for our research, we would firstly need to find out what type of people like 'electronic music'.  For example, what age groups listen to it, whether males or females listen to it more etc.
This would be necessary to why to see who is more likely to watch our music video when it is published.

Once identifying who listens to 'electronic' music, we would also need to find out what they like about it and why they listen to it. This would be vital so we could know what to include in our video in order to get that audience to listen to and like it.  For instance, they could be attracted to the special effects, background dancers, mis-en-scene or just the music artist.

We could also find out who their favourite electronic artist and why they like them. This would be beneficial to know so that we could make our music artist a very likeable person and as interesting as possible in order to get many fans. Fans would allow many hits and viewson youtube and are more likely to buy the music.

In order to find all this out, we would be distributing questionnaires -5 boys 5 girls. In this way, the results of the questionnaire would be fair as there is an equal amount of both genders, which would make my research more representative and impartial. I felt as though this is the best way of conducting my research to obtain the best results as it would give me a variety of views and opinions from both genders.

 

From our questionnaires, we will then shortlist 6 people to include in our focus groups. This is chosen by whoever stands out from the questionnaires that we think would contribute positively to our research. The focus groups would give us more qualitative research and we would recieve more in-depth responses.

Annotation of "Its Not Your Fault Lyrics"

https://docs.google.com/open?id=0BxVO5VT1gIq2WTFhYkNJNkltV0E
click on the link above to get a better view

MOOD board

• This Mood Board illustrates my imagination from my music video 'Its not your fault'. From the video, it portrayed that the song is based on a girl which is why my mood board has female pictures.
• The chorus of the music video is mainly yelling and cofusion by a male artist saying "its not your fault" which is why there is a picture of a man yelling at a female since the song is based on a girl.
• I imagined this to be in a school setting where the guy is yelling at the girl and some students are annoyed because they are being distracted by it and a teacher gets involved because his lesson is being interupted and starts yelling too. This is demonstrated by the picture of the little boy looking rather irritated and the angry teacher telling the guy off for yelling.
• I also imagined the male getting kicked out of the school as a result of the yelling and the girl going along with him because the teacher thought she caused it. Then a policeman gets involved because he is still yelling in public, which is why I included a picture of a policeman who also tries to stop the yelling.
• The guy refuses to stop yelling "its not your fault" and then even makes it worse by escalating it into a band with his friends to make more noise. They go all out and are very energetic and start jumping around whilst singing the song like a rock band does as the genre of this music is 'electronic'. Then the policeman and teacher and students get involved which makes it humerous.
• I included a picture of a love heart because there is some romance involved in this song. From annotating the lyrics, I discovered that the first word of the song was "she". Therefore, this male artist talks about the girl throughout the song and refers to her as "baby" which is a term used by couples. This is why I included a picture of a shy girl to illustrate that she is blushing because she is being talked about and there may be chemistry.
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