For our secondary research we wanted to find out why the people from our focus groups were attracted to their favourite music artist such as Kelly Rowland, Adele and Lady Angelo.
Since secondary research already exists, I visted some websites in order to find this out.
People like Adele because;
- She has a strong tone to her voice
- She "keeps it real"
- She sings with passion
- Her lyrics have true meaning eg. "Rolling in the Deep"
- Her lyrics relate to people's lives
- Her music is interesting and somewhat unique
- Her music is catchy
- Looks like a humble, mature woman
People like Kelly Rowland because;
- Shes fun and energetic
- She has "swagger"
- "I started to like her from when she became a judge on the X-Factor"
- Great personality
- Love her music very seductive
- She's very attractive- went nude for the magazine Vibe Cover
- I love her different hairstyles
From this data we could try and represent our artist in the best way possible. We could make sure they take some vocal lessons in order to get a strong tone to their voice like Adele. We could ensure our artist has a great personality so that viewers wouldnt be bored and and gain interest in the music through the love of the artist. The more likeable a music artist is, the more likely people would be fascinated by their lifestyles and the music they produce, they are more likely get many fans and viewers.
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