Marking Up Footage

On the left, is a shot of my marked up footage. I have arranged it in terms of performance, scene and take. 

For example, all my first performances were the guitar player which is scene 5 of our music video and we had 4 different takes of it. Therefore my code for this is P1 S5 T1. 

When organising footage, its best to make a code so that it would be easier for me to refer back to whilst I am editing. Moreover, these are essential skills to learn because in the film industry, the Editor won't be available when the film is acted out. Therefore, by doing this spreadsheet, it creates simplicity for the Editor whilst editing so that he could cut the best bits and choose the best footage in order for the video to be as best as it could potentially could be. I have organised my footage in terms of performance/scene/take and quality. For instance, with the code P1S5T1 'P1' stands for our first performances which was our guitar player playing the guitar; 'S5' stands for scene 5 and 'T1' stands for take 1 because that was our first take of our guitar player. By breaking it down like this, it would be much easier for me to select the best clips to include in my music video. 

Editing

In today’s lesson, the key question was ‘What is Editing?’

We concluded that; Editing- Improving and modifying footage to create meaning for the audience.

Our task for today is to produce a video blog for new Media Studies students, explaining what editing is, why it is done and how it has developed over time.

We also came up with a number of reasons why people edit;

•        To attract people to watch the music video

•        To make it more interesting for the target audience to watch

•        To add meaning and purpose to the music video- Not just showing the audience reality which makes it boring but showing them the representation of reality

•     To emphasise aspects of the footage

•     Attract the audiences attention

•      Correcting mistakes/be consistent in terms of lip synching

•     Keeping target audience interested in genre- For example if RnB videos got really boring or predictable, they would lose views as target audience would lack interest and RnB videos would not be appealing to them anymore

•     Allows you to include the impossible 

•     Make footage which makes it easier 180 degree rule, make an action, eye-line match

Task 2- Styles, Conventions & Techniques of Music-Videos

In today’s lesson, the key question was ‘What is the Difference between Describing and Explaining?’

We concluded that;      Describe- To give an account of

                                    Explain- Give reasons or justification

We also started on Task 2 which is to present the Styles, Conventions and Techniques of music videos which is to be demonstrated in the form of a Glossary. I must comprehensively explain the Styles, Conventions and Techniques of Music- Videos with elucidated examples and consistent use of media terminology.

Styles include; Genre- Specific, In- concert and ‘as live’ footage, Animation, Interpretative, Narrative, Pastiche/Parody, Referencing/Homage.

Conventions include; Lyrical Interpretation, Extending/Consolidating, Allusion, Link to other Artists

Techniques include; Effects, Miming and Lip-synch, Camera movement/angles, Chroma Key