FOCUS GROUP

1) Why do you watch music videos?

Response 1

"They make me calm, they make me like want to dance, its too live."

Response 2

"Because ermm… I want to know what its really about. It will make me get an idea of what is actually going on."

Response 3

"Ermm... i watch music videos because i am aspiring to be an upcoming artist "

Response 4

"It helps me connect with the artist."

2) What helps you connect with the artist?

Response (4)

"Their style, in terms of ermm… dress sense and make up."

3) On average what time during the day do you watch music videos?

Response 1

"Late at night around 6 – 12"

Response 2

"Late at night as well “Around what time?” said by focus group conductor… Around 9 – 12… Replied responder 1."

Response 3

"Ermmm…. About seven I think."

Response 4

"From 10 because that’s when the good stuff starts."

4) What attracts you to music videos?

Response 1

"Body"

Response 2

"Comedy"

Response 3

"Romance

"
Response 4

"Errrr…. I actually don’t know but I don’t really like special effects I am not a child “All Laughs”

5) What music genre do you like and what attracts you to that music genre?

Response 1

"Anything Catchy, apart from rap"

Response 2

"Catchy Music"

Response 3

"Country because errr I don’t know it make me relaxed and just chilled out"

Response 4

"Electric because erm.. Its got a good beat to it and its great"

6) Who’s your favourite artist?

Response 1

"Kelly Rowland"

Response 2

"Lady Angelo"

Response 3

"Adele"

QUESTIONNAIRES

 

• Above is evidence of the questionnaires that were distributed to people.  From the questionnaires, there are a mixture of both genders as they were given to 5 males and 8 females. They were deliberately distributed to both genders in order to make the research more reliable as we would have views and opinions of both parties. However, as there are not an equal amount of both genders, this could be seen as a weakness to our research as the results of the questionnaire may not be fair. This could make the research less representative.

• Moreover, the questionnaires were distributed to people of mixed ethnicities. This would make the research more valid than if it was given to people of the same ethnicity. This is because people of the same ethnicity may share similiar views and opinions.

100% of males were between the ages of 17-19 and only 50% of females were between the ages of 17-19 and only 10% of females were 26+. This could make our research less representative because we wont have much quantitative or qualitative data of those people above 26 as there are no males of this age group.

Planning

Monday 26th November 2012

In today's lesson we discussed the dead lines for the filming which is Wednesday 19th December 2012. Therefore we talked about two days which are suitable for us to film in which we decided on  Thursday 13th December and Friday 14th December. These days were chosen as a group because it is more likley to be convenient for all of us to meet up.

In order to plan ahead, we came up with possible dates that our planning is likely to be done by;

Copyright Permission - 29th November

Storyboarding - 7th December

Locations - 7th December

Contingency Locations - 7th December

Narrative pitch - 7th December

Casting - Monday 10th December

Risk Assessments - 10th December

Location Recce - 10th December

First day of filming - 13th December 2012

Second day of filming- 14th December 2012

Research Plan

Friday 16th  November 2012

Today we had a group discussion about the research we would be doing in order to find out who the target audience of our music video is. We identified that the gene of the music video is 'electronic'. Therefore for our research, we would firstly need to find out what type of people like 'electronic music'.  For example, what age groups listen to it, whether males or females listen to it more etc.
This would be necessary to why to see who is more likely to watch our music video when it is published.

Once identifying who listens to 'electronic' music, we would also need to find out what they like about it and why they listen to it. This would be vital so we could know what to include in our video in order to get that audience to listen to and like it.  For instance, they could be attracted to the special effects, background dancers, mis-en-scene or just the music artist.

We could also find out who their favourite electronic artist and why they like them. This would be beneficial to know so that we could make our music artist a very likeable person and as interesting as possible in order to get many fans. Fans would allow many hits and viewson youtube and are more likely to buy the music.

In order to find all this out, we would be distributing questionnaires -5 boys 5 girls. In this way, the results of the questionnaire would be fair as there is an equal amount of both genders, which would make my research more representative and impartial. I felt as though this is the best way of conducting my research to obtain the best results as it would give me a variety of views and opinions from both genders.

 

From our questionnaires, we will then shortlist 6 people to include in our focus groups. This is chosen by whoever stands out from the questionnaires that we think would contribute positively to our research. The focus groups would give us more qualitative research and we would recieve more in-depth responses.

Annotation of "Its Not Your Fault Lyrics"

https://docs.google.com/open?id=0BxVO5VT1gIq2WTFhYkNJNkltV0E
click on the link above to get a better view

MOOD board

• This Mood Board illustrates my imagination from my music video 'Its not your fault'. From the video, it portrayed that the song is based on a girl which is why my mood board has female pictures.
• The chorus of the music video is mainly yelling and cofusion by a male artist saying "its not your fault" which is why there is a picture of a man yelling at a female since the song is based on a girl.
• I imagined this to be in a school setting where the guy is yelling at the girl and some students are annoyed because they are being distracted by it and a teacher gets involved because his lesson is being interupted and starts yelling too. This is demonstrated by the picture of the little boy looking rather irritated and the angry teacher telling the guy off for yelling.
• I also imagined the male getting kicked out of the school as a result of the yelling and the girl going along with him because the teacher thought she caused it. Then a policeman gets involved because he is still yelling in public, which is why I included a picture of a policeman who also tries to stop the yelling.
• The guy refuses to stop yelling "its not your fault" and then even makes it worse by escalating it into a band with his friends to make more noise. They go all out and are very energetic and start jumping around whilst singing the song like a rock band does as the genre of this music is 'electronic'. Then the policeman and teacher and students get involved which makes it humerous.
• I included a picture of a love heart because there is some romance involved in this song. From annotating the lyrics, I discovered that the first word of the song was "she". Therefore, this male artist talks about the girl throughout the song and refers to her as "baby" which is a term used by couples. This is why I included a picture of a shy girl to illustrate that she is blushing because she is being talked about and there may be chemistry.
•  
 

hi