FOCUS GROUP

1) Why do you watch music videos?

Response 1

"They make me calm, they make me like want to dance, its too live."

Response 2

"Because ermm… I want to know what its really about. It will make me get an idea of what is actually going on."

Response 3

"Ermm... i watch music videos because i am aspiring to be an upcoming artist "

Response 4

"It helps me connect with the artist."

2) What helps you connect with the artist?

Response (4)

"Their style, in terms of ermm… dress sense and make up."

3) On average what time during the day do you watch music videos?

Response 1

"Late at night around 6 – 12"

Response 2

"Late at night as well “Around what time?” said by focus group conductor… Around 9 – 12… Replied responder 1."

Response 3

"Ermmm…. About seven I think."

Response 4

"From 10 because that’s when the good stuff starts."

4) What attracts you to music videos?

Response 1

"Body"

Response 2

"Comedy"

Response 3

"Romance

"
Response 4

"Errrr…. I actually don’t know but I don’t really like special effects I am not a child “All Laughs”

5) What music genre do you like and what attracts you to that music genre?

Response 1

"Anything Catchy, apart from rap"

Response 2

"Catchy Music"

Response 3

"Country because errr I don’t know it make me relaxed and just chilled out"

Response 4

"Electric because erm.. Its got a good beat to it and its great"

6) Who’s your favourite artist?

Response 1

"Kelly Rowland"

Response 2

"Lady Angelo"

Response 3

"Adele"