Editing

In today’s lesson, the key question was ‘What is Editing?’

We concluded that; Editing- Improving and modifying footage to create meaning for the audience.

Our task for today is to produce a video blog for new Media Studies students, explaining what editing is, why it is done and how it has developed over time.

We also came up with a number of reasons why people edit;

•        To attract people to watch the music video

•        To make it more interesting for the target audience to watch

•        To add meaning and purpose to the music video- Not just showing the audience reality which makes it boring but showing them the representation of reality

•     To emphasise aspects of the footage

•     Attract the audiences attention

•      Correcting mistakes/be consistent in terms of lip synching

•     Keeping target audience interested in genre- For example if RnB videos got really boring or predictable, they would lose views as target audience would lack interest and RnB videos would not be appealing to them anymore

•     Allows you to include the impossible 

•     Make footage which makes it easier 180 degree rule, make an action, eye-line match